The school of Graphic Communications Management (GCM) at downtown Toronto’s Ryerson University will now include, as required reading, the updated edition of Introduction to Graphic Communication in its Fall curriculum for first-year GCM students. GCM is a unique, four-year Bachelor of Technology program.
Ryerson contract lecturer and Graphic Arts Magazine columnist Diana Varma cited several reasons for the selection. “The book pairs really well with our first-year curriculum for our Graphic Communications Management students. It has a lot of excellent, up-to-date information about the printing industry that no other intro textbook on the market has right now.” Ryerson is one of several schools adopting the book, with many more considering it as a standard, introductory text. Adopters include Keefe Technical High School, Lewis-Clark State College, Calvert County Public Schools, South Central College, and Arizona State University. Ryerson also noted the book’s use of interactive media to enhance the learning experience. “The interactive features also show students how print and digital can work together in the publishing world,” Varma added.
The book’s content, written in 2018 by Cal Poly Professor Emeritus Harvey Levenson and former Seybold editor John Parsons, was published by IntuIdeas and supported by Ricoh USA. It’s a thoroughly updated version of the original, 2007 textbook used in many colleges, vocational programs, and for internal training in the printing and graphic communications industry. The new version also incorporates Ricoh’s Clickable Paper technology to access related videos and other interactive elements on smartphones and tablets.