Amazon to launch Frustration-Free Packaging program

Over the past couple of years, Amazon has been actively encouraging its global vendors to use certified packaging to help reduce packaging waste. The company has now alerted thousands of its brand-owner vendors that, to help reduce packaging waste and improve efficiency of ecommerce shipping, they’ll require that specific products being sold and fulfilled by Amazon, arrive in its fulfillment centres in certified packaging under its Frustration-Free Packaging (FFP) program. This means that the packaging doesn’t require any shipping preparation or an overbox to be applied. The vendor will retain its own branding on each shipment. The deadline to comply is August 1, 2019. The program offers an incentive to vendors involved in the transition in the form of a one-time, early-adopter credit. After that, there’ll be ongoing charge backs for every package that isn’t certified.

Not all products sold through Amazon will be included in the initial launch. The company will start with durable goods, consumables and soft goods. Amazon will begin the program with larger items that create more packaging waste (i.e. packages larger than 18” x 14” x 8”, or 20 pounds or more. Products sold by and fulfilled by a third party, or sold by a third party and fulfilled by Amazon, will not be included in the program for now. As the FFP logo above indicates, Amazon has eliminated 430 million pounds of packaging waste since 2017.

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Tony Curcio is the editor of Graphic Arts Magazine.