Heidelberg appoints Brooks as VP of Label Products in North America

Jim Brooks.

Heidelberg North America had announced the appointment of Chris Brooks as Vice President of Label Products. In his new role, Brooks will focus directly on the integration of Gallus technology into Heidelberg North America, and will be responsible for expanding the Gallus product line in Canada and the United States. He’ll report directly to Felix Mueller, President of Heidelberg Americas.  Brooks spent 24 years at the former Heidelberg Web Systems (now manroland/Goss) working in the web-offset segment. He began as a Mechanical Engineer and has worked in various Product Management and Technical Sales Support roles, prior to his last 14 years working in both Sales and Sales Management. “Heidelberg has always had such a great reputation in the market, and I’m proud to be a part of this team again,” said Brooks. “Being responsible for this new Heidelberg-Gallus product line is both exciting and challenging, and I’m thrilled to play an integral role in its growth.”

Felix Mueller.

“Chris has the technical knowledge, communication skills and experience in developing market potential for new technology that provides an outstanding base for this new and exciting role,” Mueller added. “With industry-leading label presses from Heidelberg-Gallus, Chris is looking forward to expanding the label market in North America.”

As of April 1, 2018, Gallus fully integrated with the Heidelberg North America team in order to increase market coverage and efficiency in sales and service. This transition allowed Gallus customers access to the entire product and service portfolios of both companies – from a single source. Heidelberg-Gallus provides customers with a complete print-shop solution including reliable equipment, parts, service and consumables’ support. “It impacts both companies differently,” Brooks added. “For Heidelberg, it brings more products to sell and, in many cases, an entire new customer base. For Gallus, the integration opens up the entire Heidelberg sales organization that will create an increase in new orders. It’s my goal to learn the needs of both sides, and to help keep the integration moving smoothly and efficiently.”

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Tony Curcio is the editor of Graphic Arts Magazine.