HP has expanded its hybrid HP Latex R Printer Series by adding the R1000 Printer for rigid and flexible printing. Designed for a variety of hybrid applications, it features HP Latex Rigid Printing Technology and HP Latex White Ink. Aimed at businesses with budget and space constraints wanting to expand, it offers a single set of inks for applications including retail, outdoor signage, window graphics, events, exhibitions, decoration and more. It comes with smaller 3-litre ink cartridges, and is designed to accommodate materials up to 1.64 m/64” wide and up to 5 cm/2” thick. It also features HP Thermal Inkjet Printheads and redesigned HP Latex Inks that achieve a vibrant colour gamut on rigid media while preserving media gloss and feel – with no smell. HP Latex Overcoat adds durable and flexible water-based inks for high adhesion and scratch resistance, while lower curing temperatures allow for much wider media versatility. Productive belt workflow enables speeds up to 57 sq.m./hour and handling of up to 60 kg. rolls.
“Print service providers are looking at new ways to increase production and expand applications by investing in innovative print technologies such as rigid and white ink to embrace all the possibilities of print,” said J. Pérez Pericot, General Manager of HP Large Format Graphics Business. “The new introduction to our HP Latex R Printer Series delivers a versatile and innovative print solution for medium-sized businesses to unlock print opportunities and drive growth.”
HP’s current portfolio includes the HP Latex R2000 Printer, designed for large signage printers who require workflow efficiency and sustained production. “With the debut of the HP Latex R1000 Printer, HP is adding depth to offer maximum value in one device. Designed for growing businesses with investment and space constraints, the versatile printer offers a single set of inks for a wide range of flexible and rigid media, including applications for retail, outdoor signage, window graphics, events and exhibitions and decorations,” the OEM added.