Datacolor and global software company Inèdit introduce colour selection solution for digitally printed textile industry

Datacolor (Lawrenceville, NJ), a global leader in colour management technology, has announced that it’s partnered with digital software developer Inèdit Software to introduce a colour measurement and selection solution for the digitally printed textile industry. The partnership pairs Datacolor’s professional colour matching tool, ColorReaderPRO, with Inèdit’s proven textile design software neoCatalog. The combination platform enables designers to accurately measure ‘colour inspiration’ in the real world and update their textile designs instantaneously with the measured colour.

Oriol Martínez.

“Thanks to the rising popularity of fast fashion, designers in the digitally printed textile industry have been eager for solutions that will allow them to turn inspiration into new designs as quickly as possible,” said Oriol Martínez, Business Development Manager at Inèdit. “By pairing our leading software with ColorReaderPRO, industry professionals can achieve reliable, accurate colour and get their digitally printed textile designs to market faster than ever.”

The solution allows designers to capture real-world colour inspiration using the hand-held ColorReaderPRO tool, and transfer that information wirelessly into a textile design using the Inèdit iPad app (similar to an eyedropper feature on a computer). Inèdit’s software connects designers, print shops and manufacturers, ensuring that the exact colour measurements are communicated every time.

Brian Levey

“We’re excited to bring our ultra-portable, best-in-class colour selection tool to the digital textile industry through our partnership with Inèdit Software,” said Brian Levey, Vice President of Consumer Solutions at Datacolor. “Because ColorReaderPRO is compact and easy to use, designers can measure any source of colour inspiration wherever it strikes – whether in the office or on the go. We offer our partners native SDKs for iOS, Android, Windows and Mac to simplify the integration of ColorReaderPRO into their software applications, enabling multiple applications in various industries.” The Inèdit software for ColorReaderPRO will debut at the SGIA Print Expo in Las Vegas, Nevada October 18 – 20, 2018 at the Inèdit booth (#1285).

Datacolor is a global leader in colour management solutions and provides software, instruments and services to assure accurate colour of materials, products and images. The world’s leading brands, manufacturers and creative professionals have used Datacolor’s solutions for over 45 years to consistently achieve the right colour. For over 25 years, Inèdit Software has provided software solutions for the digital textile printing industry worldwide in digital printing, design and cataloguing.

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Tony Curcio is the editor of Graphic Arts Magazine.