Mountain View Printing & Graphics Limited (Calgary, Alberta) expects to double its revenue over the next five years with the recent acquisition of two new Xerox digital presses – namely a Xerox Brenva HD Production Inkjet Press (which will streamline production and introduce new pricing flexibility), and a Xerox Iridesse Production Press (which produces spot embellishments and metallic hues that are unique among digital presses, according to Xerox). “We want to be at the forefront of technology and leaders in our market,” said B.J. Chandler, one of two owners of Mountain View Printing, along with Gary Park. “Since the oil crisis, our sales have stayed pretty much even, and this year we started growing again. We’re up 23% over last year and we look forward to continuing that upward trend with our new Brenva HD and Iridesse.”
The Mountain View Printing team chose the Brenva HD press to gain the cost and productivity benefits of high-speed inkjet printing with the substrate flexibility of a cut-sheet press. A key application is training manuals, which have been produced by overprinting offset shells on a Xerox Nuvera 144 EA Production System. With the Brenva HD, the manuals can now be produced entirely on white paper, cutting costs and turnaround times while delivering the required quality. Its team also expects to develop new business with the Brenva HD for higher volume direct-mail and personalized print, by moving monochrome work to colour at a very small premium, and by offering more cost-effective pricing for full-colour printing. The Brenva HD offers four drop sizes, enabling precise balancing of costs and quality requirements.
Mountain View Printing chose the Iridesse to take advantage of the unique special effects it can produce, which will help its customers’ print pieces stand out in their respective markets. The press has a unique six-toner-station configuration that combines four-color CMYK printing with up to two specialty dry inks – including gold, silver, clear or white – that give customers the flexibility to create a new palette of iridescent metallic colours and effects. The shop is among the early adopters of the technology – the press was launched on May 9 and installed at Mountain View Printing in late June. The firm now already offers metallic foils and digital gold and silver metallics on its Xerox Color 1000i Press, and already has a good base of customers for print embellishments. To promote Iridesse’s capabilities, it’s developing samples that showcase metallic mixes, a self-produced direct-mail piece, and an upcoming open house that’s in the early planning stages.
“With a large and diverse customer base that includes airlines, grocery stores, secondary schools, political parties, as well as oil and gas enterprises, Mountain View Printing depends on Xerox to provide the support and technology to cost effectively produce a wide variety of applications,” said Mike Feldman, President of North America Operations at Xerox. “Our goal is to help our customers grow their businesses and Mountain View Printing is a tremendous example of that.” Mountain View Printing has been a Xerox customer since 2005, and currently has a Xerox Versant 80 Press in addition to its Color 1000i Press, Nuvera 144 and the two new presses. The company also uses software from XMPie, a Xerox Company, for variable-data printing.