Next DIA meeting to explore what print buyers want

Did you know that the average annual fall-off rate of print clients is 10%? This means that prospecting for new business must be a constant focus. But how do you get past caller I.D. and spam blockers to get to the right prospects? In other words, what gets a print buyer’s attention? The Digital Imaging Association (DIA) has gathered together an expert panel of print buyers from various disciplines – including packaging, sales promotion, direct mail and corporate – who’ll share their expertise and address these questions and many more.

This is a must-attend session for all print shop sales reps, owners and senior managers, and is a timely and unique opportunity to gain insights into honing sales skills by gaining a better understanding of What Print Buyers Want. Topics covered will include the trends and changes in the print buyer’s world, what types of services are being requested more today, and how social media has impacted print volumes.

The meeting will take place Wednesday, October 24, 2018 at HP, 5150 Spectrum Way in Mississauga, Ontario. Refreshments will be served at 6 pm, the meeting will start promptly at 7 pm, and end at 8:30 pm.

RSVP please – space is limited. Book NOW to attend this valuable session, as the DIA anticipates a full house. For more details or to register, please e-mail Marg Macleod at


Tony Curcio is the editor of Graphic Arts Magazine.