Solimar Systems and RealityBLU expand print with trackable, personalized and AR experiences

Solimar Systems (SanDiego, California), a global solutions provider empowering critical communications through multi-channel document communications solutions for print, web and mobile delivery, have announced a new partnership with RealityBLU (Roscoe, Illinois), a leading platform provider of Augmented Reality (AR) technology. Integrating and coupling RealityBLU’s cloud-based BLUairspace technology with the Solimar Systems Chemistry platform allows any existing print or newly designed and printed document “to come to life’ by presenting viewable digital 3D models, engaging videos and other personalized, relevant digital content. With the Chemistry Platform’s power of data-driven, post-composition document enhancements, BLUairspace is able to integrate powerful variable AR experiences that can be personalized and localized for recipients. The result is a “one-of-a-kind, relevant experience that drives brand loyalty, customer satisfaction and revenue,” Solimar added.

Mary Ann Rowan

“We believe implementing this technology to help drive variable and relevant personalized information through AR experiences is not only unique, but an important option for our clients to have and deploy,” said Solimar Systems Chief Sales and Marketing Officer, Mary Ann Rowan. “The BLUairspace AR solution is ideal for many types of organizations – including providers that distribute customer-facing communications, direct mail, packaging and labels – and who are looking to provide unique and interactive experiences to help drive long-term loyalty and understanding.”

M.J. Anderson.

“We’re excited to partner with Solimar. Their customers continually look for product differentiators. With BLUairspace, their printed materials will come to life, become interactive and have an extended lifecycle,” said M.J. Anderson, Chief Experience Officer, RealityBLU. “RealityBLU’s platform, which aligns with current production workflows including Solimar’s Chemistry, will result in new and unique offerings for Solimar customers.”

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Tony Curcio is the editor of Graphic Arts Magazine.