Fujifilm unveils XMF Colorpath Brand Color Optimizer

The XMF ColorPath Brand Color Optimizer ensures that every spot colour is reproduced as accurately as possible.

As the print market continues its trend towards digital, the need to be able to accurately print spot and brand colours on digital presses is becoming critically important. Traditionally in offset printing, additional spot colours are used to complement CMYK ink sets in order to more accurately print clearly defined brand colours – something that’s not always practical, or even possible, with digital presses. Taking advantage of the wide colour gamut already offered by Fujifilm’s Jet Press is the OEM’s XMF ColorPath Brand Color Optimizer that fine tunes the ability to print spot colours – and ensures that every spot colour is reproduced as accurately as possible. The technology can be used to optimize any colour library – including Pantone, HKS and Toyo – to name a few.

The process of calibration is ultra-fast, and makes it possible to calibrate the entire Pantone colour library of 1,872 colours in less than an hour. The XMF Colorpath Brand Color Optimizer doesn’t rely on visual matching or mathematical assumptions. It measures and optimizes every single colour within the library. This now expands the types of colour printing possible on a Jet Press, with the following all now achievable – ISO 12647-2 printing, ISO 12647-2 + spot colour printing, and wide-gamut printing. Because spot colours are managed separately from regular CMYK colours, maintaining ISO printing of CMYK and Pantone spot colours in the same job is now easier to manage. In addition, the wide gamut of the Jet Press allows up to 90% of the Pantone library to be accurately printed to a Delta E of less than 3, reducing the expense and logistical complications of purchasing and operating additional ink colours.

John Davies.

Unique to the XMF ColorPath Brand Color Optimizer is the ability for users to see before printing, which press, ink and substrate combination allows the Pantone colours to be printed with the best possible accuracy. In the rare cases that a specific colour isn’t achievable, the user is made aware of this without the need to waste valuable time and resources running tests. “The XMF ColorPath Brand Color Optimizer will be especially useful to packaging printers,” said John Davies, Workflow Product Group Manager at Fujifilm Graphic Systems Europe. “But it can also be applied to the printing of any brand or spot colours on card or paper across a huge range of substrates. Colour accuracy is hugely important to the world’s biggest brands. And with short-run, fast-turnaround work on the increase – along with print personalization and bespoke targeted campaigns – the need to achieve this level of accuracy on digital presses is more important than ever,” he added.

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Tony Curcio is the editor of Graphic Arts Magazine.