HP invests £380 million in A3 copier market with purchase of Apogee

HP (Palo Alto, California) has announced that it’s completed the acquisition of Apogee Corporation, a U.K.-based office equipment dealer and Europe’s largest independent provider of print, outsourced services and document & process technology. The transaction values Apogee at approximately £380 million. The acquisition furthers HP’s strategy to “disrupt the more than $50 billion A3 copier market, enhance its A3 and A4 product portfolio, expand its Managed Print Services (MPS), and invest in direct and indirect go-to-market (GTM) capabilities.”

Apogee augments HP’s services portfolio in contractual office printing and MPS, where solutions are increasingly important for small and medium-sized businesses (SMBs), said the OEM. Apogee will operate as an independent subsidiary of HP, with a governing board comprised of HP and Apogee management. “Apogee will have the same commercial relationship with HP as any other premium partner with access to the same tools and partner programs,” HP added. HP announced its intent to acquire Apogee August 1, 2018.

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Tony Curcio is the editor of Graphic Arts Magazine.