Messagepoint (Toronto), a leader in developing and delivering software and services within the Customer Communications Management (CCM) market, has announced that private equity group NewSpring has invested in its company. The investment amount, which was not disclosed (along with other details), will be used to expand Messagepoint’s research and development initiatives, as well as to enhance sales and marketing functions to ultimately generate growth.
“Businesses are seeking innovative solutions that make content creation easy and intuitive, and that require significantly less professional IT involvement,” said Brian Kim, NewSpring Principal. “Messagepoint offers exactly this, and allows the enterprise to regain control over their customer communications and experiences. We look forward to partnering with co-founder and CEO Steve Biancaniello and the entire, dedicated team at Messagepoint to further grow this already successful brand.”
“NewSpring’s track record speaks for itself,” Biancaniello added. “We’re thrilled to partner with them during this next phase of growth. We look forward to continuing to help our clients solve their customer communications challenges and enhance their customer experiences.”
Messagepoint provides non-technical business users with intelligent control over complex content to create more personalized, relevant and timely customer communications in regulated industries such as financial services, insurance and healthcare. The company’s hybrid-cloud platform enables businesses to produce optimized customer communications at scale across a variety of distribution channels – including print, email, mobile and web. Messagepoint uniquely combines a user-friendly interface with advanced content management capabilities powered by machine learning and artificial intelligence, to make it easy for users to ensure that the right message goes to the right customer through the right channel. The company was named one of the top CCM vendors in the 2018 Aspire Leaderboard, and is also a recipient of the CODiE Award for Best Multi-Channel Publishing Platform.