Over 90% of drupa exhibit space already booked

Werner M. Dornscheidt.

Drupa 2020 exhibition space is running out. Shortly after the official registration deadline, 96% of the planned 1.7 million square feet of space is already booked! Companies from more than 40 countries have already confirmed their participation, including large global players as well as many smaller companies and promising start-ups. A current list of exhibitors is available at www.drupa.com. Drupa will take place June 16 – 26, 2020 at the Fairgrounds in Düsseldorf, Germany. “The companies in the print industry know that every four years they find the perfect platform to highlight innovation,” said Werner Matthias Dornscheidt, President and CEO of Messe Düsseldorf. “They count on the world’s leading trade fair to launch new products and engage with clients and prospects effectively. We already see that key players will display their products in identical or even larger areas. The entire drupa team is already looking forward to the world’s product premieres.” The range of 2020 exhibits will consist of the following product groups:

  1. Prepress/Print
  2. Premedia/Multichannel
  3. Post-press/Converting/Packaging
  4. Future Technologies
  5. Materials
  6. Equipment/Services/Infrastructure
Sabine Geldermann.

Sabine Geldermann, Director at drupa and Global Head of Print Technologies of Messe Düsseldorf, is certain that the trade fair will demonstrate the vitality and innovative capabilities of the entire worldwide printing industry. “Drupa stands for cutting-edge technologies and solutions that reach target groups in a wide range of markets,” she said. “It’s become very clear that the fascination of print products increases with the constant development of technical possibilities. Print conquers new dimensions with haptic elements, innovative materials and embellishments, opening a bright new world of customer experiences. In addition, future and cross-sectional technologies, and in particular global megatrends, have had a major influence on our industry – applications for organic and printed electronics, nanotechnology and all further developments resulting from ‘industry 4.0’ which will affect a large number of processes. In 2020, in addition to printing and converting processes, the focus at drupa will be on package printing, industrial and functional printing, and additive manufacturing. Especially the growth potential of inkjet and expansion into new areas drives fast-changing innovation. The drupa ‘hotspots’ of  Touchpoint Packaging, Touchpoint 3D Fab + Print, DNA (Drupa Next Age) and Drupa Cube, will provide forums for knowledge transfer and dialogue that reflect the innovative spirit of the industry,” she added.

Touchpoint Packaging will cover the entire spectrum of packaging production – from design to new materials, from printing to converting, from amazing embellishments to security and track & trace features. The special forum will be organized in cooperation with the European Packaging Design Association (EPDA), Europe’s leading association of brand and packaging designers. A steering committee consisting of renowned exhibitors such as Agfa, Bobst, Esko, Heidelberg, HP, Kurz and Siegwerk, as well as international brand owners Danone and Nestlé, will contribute their expertise. Touchpoint Packaging is built on the global megatrends changing our lives and impacting packaging production. The drupa Touchpoint Packaging experience area will showcase multiple packaging applications in a tangible way, providing inspiration for brand owners, designers and converters. It will be a drupa 2020 ‘must see’ with guided tours, brief but informative lectures, panels and tangible samples.

Touchpoint 3D Fab + Print. The enormous potential of additive manufacturing will be an important topic at drupa 2020. The Touchpoint 3D Fab + Print in Hall 7A will complement the exhibitors’ offerings and reflect the entire spectrum of 3D technologies. State-of-the-art innovations and best-practice cases will be presented. The special show will be a meeting place with visionary opportunities for 3D printing. The renowned Dutch publishing house KCI Publishing BV will again be responsible for the concept and organization.

DNA stands for Drupa Next Age. The special show will be dedicated to the long-term future topics of the industry and stimulate productive exchanges between global players and start-ups aiming at innovation in a fast-changing world. It will build on the start-up area of the previous Drupa Innovation Park (DIP) and will be embedded in a new hall concept. Innovators from the start-up sector will have the opportunity to present new product ideas, services and approaches addressing future technologies that facilitate communication around print.

Drupa Cube, the conference and event program for drupa 2020, will focus on the innovative power of print and the exciting potential of diverse print applications in a wide variety of industries and areas of life. This will include new technologies such as printed electronics and creative multi-channel applications, as well as the use of digital printing techniques in conventional sectors like packaging, or in numerous vertical markets. At the same time, Drupa Cube’s interdisciplinary approach will bridge the gap between creative agencies, marketers and brand owners across various markets. The British-based brand agency FreemanXP will handle the design and implementation for the Drupa Cube program.

Drupa 2020 will be held in all halls of the Messe Düsseldorf Fairgrounds June 16 – 26, 2020. Opening times are 10 am – 6 pm from Tuesday to Friday, and 10 am to 5 pm on Saturday and Sunday. Up-to-date information about drupa 2020, the highlight topics and ‘hotspots’ are online at www.drupa.com. In addition, the drupa blog at https://blog.drupa.com will reveal the latest information about developments in the printing, media and packaging industries. For further information on visiting or exhibiting at drupa 2020, please contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180. Fax: (312) 781-5188. E-mail: info@mdna.com. Or you can visit www.drupa.com and/or www.mnda.com.


Tony Curcio is the editor of Graphic Arts Magazine.