DIA to explore opportunities in short-run digital packaging at January 23 meeting

“The future of many business is selling less of more – rather than the standard 80/20 rule – which is why short-run packaging is a huge opportunity for commercial Printers” – Digital Printing Blogs @ Xerox.com

There are now a massive number of small-volume packaging opportunities that can be handled by digital presses. This technology allows users to be incredibly flexible in the products that they offer. Some of the opportunities that are available for printing companies to offer their customers in this space include:

  • Launching trial products
  • Showcasing new types of packaging
  • Launching promotional products
  • Producing regional variations
  • Creating “collector’s” editions
  • Producing just-in-time packaging for e-commerce companies

How big is this market? What’s the definition of short run? What’s involved in product testing? How is a perfect colour match achieved on four-colour digital devices? What flexibility is there in the colour gamut? These questions and more will be answered at this informative event by a panel of industry experts. Please join the DIA Wednesday, January 23 for a Luncheon meeting at HP, 5150 Spectrum Way in Mississauga, Ontario. You’ll hear from a panel of packaging industry experts from both the vendor and the converter side, as they discuss digital packaging, it’s impact on the packaging industry, and it’s place in the market. Refreshments will be served at noon, the meeting will start at 12:30 pm sharp, and will end at 2 pm sharp.

PLEASE RSVP. To reserve your space, please email Marg Macleod at marg@digitalimagingassociation.com.



Tony Curcio is the editor of Graphic Arts Magazine.