Durst (Brixen, Italy), a leading manufacturer of advanced digital printing and production technologies, is expanding its Large Format Printing (LFP) Division with a new leadership. Previously, the segment was divided into the areas of web-fed printing in Brixen, and flatbed printing at its Lienz production site in Austria. With the introduction of the OEM’s new P5 Technology Platform, and the future development of hybrid printing systems, the historically grown structure will now be dissolved in favour of better efficiency in the daily dealings with Durst customers. Therefore, this business unit will be controlled from Durst’s headquarters in Brixen in northern Italy.
The dual leadership will be led by Durst Managers Christian Harder and Andrea Riccardi. Both have been with the company for over 20 years and have helped shape the evolutionary stages of Durst inkjet technology in all of its many facets. As new Global Sales Director, Harder will bring a wealth of cross-segment expertise. He’s been responsible for successful worldwide sales management for Ceramics Printing in recent years. Prior to that, he was responsible for sales in Eastern Europe and Latin America in the LFP segment. Riccardi, as new Head of Product Management, worked for many years in direct sales in the key LFP market in Italy, and since the end of 2016 has been responsible for the product portfolio in LFP web printing, and the further developments in soft signage and fabrics printing.
“The re-organization in the LFP segment brings together the building blocks we set in 2017 with the introduction of the P5 Technology Platform, the expansion of the Lienz and Brixen customer centres, and the new headquarters in Brixen,” said Christoph Gamper, CEO of the Durst Group. “The new dual leadership has my fullest confidence and the best prerequisites for further developing the segment and consolidating our position as a market leader. By concentrating the management function in the group, we’re also paving the way for optimal networking and integration with the relevant areas in development, software and services. The Lienz location will also benefit from the cross-segment technology transfer,” he added.