Kornit successfully completes direct-to-customer transition in North America

Kornit Atlas.

As of February 7, 2019, Kornit Digital is now serving all customers and prospects directly in North America, and has fully transitioned out of its distribution agreement with Hirsch Solutions. This strategic move strengthens the customer relationship and Kornit’s ability to provide a superior customer experience, said the OEM.

The company added that Kornit has made significant investments in personnel and resources throughout its North American operations, including a new Headquarters and Center of Excellence Englewood, New Jersey. The new state-of-the-art facility provides customers and prospects with product advancements, demonstrations, product training and business growth seminars from some of the world’s most knowledgeable experts in digital textile printing.

Ronen Samuel
Shai Terem.

“Moving closer to our customers is about accelerating and elevating their capabilities to be world-class businesses in partnership with Kornit,” said CEO Ronen Samuel. “As the global leader in digital textile printing, it’s our goal and responsibility to provide our customers with superior knowledge and innovation for business growth.” Kornit Digital Americas President Shai Terem added: “As Kornit launches new systems that now break more barriers to what’s achievable for textile printing, our customers and prospects have complete access to advanced resources in North America to empower their success.” Following the “record-breaking unveiling” of the Kornit Atlas in January, Kornit plans to unveil two new “revolutionary systems” and ink sets in early April at its Center of Excellence in Englewood.

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Tony Curcio is the editor of Graphic Arts Magazine.