Keypoint Intelligence – InfoTrends (Weymouth, MA) has announced that Eric Zimmerman has joined the company as Director of its Wide Format Printing (WFP) Advisory Service. In his new role, Zimmerman will assume responsibilities for forecasting, market analysis, research and custom consulting related to wide-format digital printing – including graphics and technical applications.
Zimmerman has more than 20 years of experience in the wide-format market specializing in consultative, solutions-based sales, marketing and product development. After 8 years of successfully operating his own sign business, SSB Sign Design, he took a role as the Regional Manager of Southern California at Signarama. Since 2011, he’s held positions with Roland DG, where he was most recently General Manager of its Sign Business Development Unit. “I’m excited to be working with such highly qualified industry analysts and consultants at Keypoint Intelligence – InfoTrends,” Zimmerman added. “I look forward to applying my knowledge to help clients discover new business opportunities and improve their operations.”
Zimmerman’s areas of expertise include:
- Competitive Analysis
- Market Sizing and Opportunity Analysis
- Market Trend Analysis
- Product/Brand Development
- Go-To-Market and Positioning Strategies
- Industry Forecasts
- Industry and Technology Research
“It’s a pleasure to welcome Eric to the Keypoint Intelligence – InfoTrends team,” said Ron Gilboa, Group Director of Production Services. “Eric’s wealth of industry knowledge and extensive market experience make him a valuable addition to our diverse team of professionals.”
Keypoint Intelligence – InfoTrends is a leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print and digital media industries. The company provides insights and advice to help clients understand market trends, identify opportunities and grow their businesses.