Adobe named a leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Adobe (San Jose, California) has been chosen by Gartner Incorporated as a Leader in its 2019 Magic Quadrant for Digital Experience Platforms research report. Adobe was one of 17 vendors evaluated in the report. For the second consecutive year, Adobe placed furthest in the readers quadrant for “completeness of vision.” The evaluation criteria included market understanding and strategy, sales strategy, offering (i.e. product) strategy, business model, vertical/industry strategy, innovation and geographic strategy. Criteria for a vendor’s ability to execute included evaluating the product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience and operations.

According to Gartner, “a digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences. Leaders have ample ability to support a variety of DXP use cases and consistently meet customers’ needs over substantial time periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries.”

Suresh Vittal.

“Today, organizations are challenged with understanding and engaging with every customer at an individual level, to deliver exceptional experiences that build lasting brand loyalty,” said Suresh Vittal, Vice President of Adobe Experience Cloud. “Only Adobe brings together the power of data, content, intelligent services and an open ecosystem to enable customer experience management (CXM).”

Adobe Experience Cloud is the only end-to-end suite of solutions for experience creation, marketing, advertising, analytics and commerce that enables brands to deliver data-driven, tailored experiences across all customer touch points. Adobe Experience Platform, the underlying cross-cloud architecture that unifies content and data, enables brands to connect disparate data to understand the customer and act on data insights in real-time using Adobe Sensei – the company’s AI and machine-learning technology. Unified Profile in Adobe Experience Platform offers a single view of each individual customer for personalization at scale, while ensuring data privacy and security. Leading brands that rely on Adobe Experience Cloud to run their businesses including 24 Hour Fitness, British Telecom, Foot Locker, NFL, Scandinavian Airlines, Swisscom, T-Mobile and other leading companies.

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Tony Curcio is the editor of Graphic Arts Magazine.