Heidelberg to exhibit at inaugural Printing United Tradeshow

Heidelberg will exhibit at the first Printing United Expo in Dallas, Texas, October 23-25, 2019. Featuring a broader range of printing and finishing technologies and media, Printing United will cover multiple industry segments – from garment printing to graphics, from packaging to commercial and industrial – conveying all components of an integrated print solution to satisfy any client’s needs. Heidelberg said that it intends to echo the show’s theme of convergence by highlighting its solutions for the commercial, packaging and label markets – attracting new customers while also empowering current customers to transcend traditional segmentation, and expand into new areas of business.

Felix Mueller.

“We’re proud to participate in the first-ever Printing United Expo – bringing together the entirety of the print industry under one roof,” said Felix Mueller, President of Heidelberg Americas. “Attendees will have the unique ability to learn how to expand into other areas of the industry beyond their current business models. It’s an exciting new development in the evolution of tradeshows.”

Convergence, the over-arching theme of Printing United 2019, fits perfectly into Heidelberg’s current strategy, said the OEM, pointing out that its vast portfolio of products and services for every market segment – commercial, labels and packaging – has grown drastically over the years and well beyond the sheetfed “iron” it’s historically known for. Joint efforts with companies like MasterWork has grown Heidelberg’s post-press packaging offerings, enabling commercial printers to expand into packaging. And most recently, through its integration with Gallus, Heidelberg can help its current commercial printing customers enter label printing using the same sales and service channels that they’re already accustomed to. “Heidelberg is also in the unique position of being able to seamlessly connect each part of its product line together using Prinect workflow – giving customers the ability to control and optimize themselves intelligently to help maximize efficiency and output,” the company added.

“While we’re a company with a long tradition, we’re also helping to define the future trends in our industry with state-of-the-art technologies and innovative business ideas,” Mueller added. “We’ll look to our product team to shed light on many of these trends leading up to the Printing United Expo. Above all, we seek to help customers maximize their productivity and profitability. Many still don’t know the full breadth of our offerings – like our subscription-based equipment and workflow business models. These subscription models are an ideal way for printers to invest in new equipment or software without making a large, up-front investment. We think Printing United is the perfect place to showcase all of the changes that Heidelberg has been making, for the betterment of our customers and the longevity of their businesses.”

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Tony Curcio is the editor of Graphic Arts Magazine.