Free May 2 PaperSpecs Webinar: How (& Why) to Get Started with Augmented Reality

Sarah Mannone.

It seems that Augmented Reality (AR) is everywhere these days, from furniture catalogues to restaurant menus and beyond. The growing technology takes advantage of both print’s reassuring tactile qualities and the digital world’s near limitless capacity for invention and information. But what exactly IS Augmented Reality and how can you effectively introduce it into your design and marketing work right now? “What makes AR such a game-changer is its ability to engage audiences in different ways over time,” said Sarah Mannone, Executive Vice President at the tech-driven creative services agency Trekk. “By creating content experiences that supplement print collateral, direct mail, packaging and more, you can create memorable, meaningful and measurable interactions that increase audience response.” In a free, exclusive PaperSpecs webinar, Mannone will not only explain how augmented reality works, but will also give you the information you need to get started with creating your own AR projects immediately. She’ll even walk you through a successful AR print campaign – from start to finish!

Sabine Lenz.

“This isn’t the first time a technology has promised to bridge the gap between print and digital, so designers have been rightfully skeptical about it initially,” said PaperSpecs Founder Sabine Lenz. “But we’ve seen some really amazing examples of Augmented Reality in the last few years – enough to say that you have to learn the basics of AR if you want to remain relevant as a designer or marketer. Fortunately, I can’t think of a better guide to this exciting new world than Sarah and Trekk.” In this free PaperSpecs webinar, Mannone will demystify Augmented Reality, showing you how it can be used to create a vibrant and intriguing bridge between your print materials and the dynamic nature of the digital world. Along the way you’ll learn what AR is (and isn’t), including:

  • How it works
  • How to get started using it
  • Which AR applications are the most effective and why
  • How to measure the ROI of your AR campaigns
  • How to benchmark the response to AR compared to other channels

How (& Why) to Get Started with Augmented Reality will take place Thursday May 2, 2019 at 2 p.m. Eastern (11 a.m. Pacific) time. PaperSpecs webinars are created to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders. Thanks to the generous support of Canon Solutions America, How (& Why) to Get Started with Augmented Reality is free for attendees. Space is limited, however – so be sure to reserve your seat today for this special event at


Tony Curcio is the editor of Graphic Arts Magazine.