Neenah Paper (Alpharetta, Georgia) has partnered with 12 of the North American design community’s most notable and emerging talents to create its new ‘giftable’ promotion: A Year’s Worth of Greetings. The simple yet elegant box houses 24 custom-designed cards with coordinating envelopes.
These “one-of-a-kind” cards were contributed by an eclectic group of designers – including Grammy award-winning Lawrence Azerrad, internationally renowned Luba Lukova, Ben Grandgenett and award-winning designer and writer Chip Kidd. Each of the designers created two cards celebrating two different events. From traditional card-giving holidays, including Mother’s Day, Halloween and Thanksgiving, to celebrating Earth Day or just saying “thank you,” this collection provides a year’s worth of beautifully designed and printed opportunities to make those personal connections.
The cards and envelopes feature over 30 assorted items from the company’s Environment and Royal Sundance Papers, utilizing a variety of print techniques. “What’s a more natural way to celebrate the recent merging of the Environment and Royal Sundance Papers into The Naturals portfolio than having a group of highly creative graphic artists demonstrate the power of communication through design and paper consideration?” said Ellen Bliske, Senior Brand Manager at Neenah. “We’re honoured to have had the opportunity to work with so many talented people to create a year’s worth of celebrations.” The front of each of the cards is an original design by each artist, with a quote or sentiment from the designer featured on the back. The insides are blank for each writer’s personal thoughts. Also included in the box is a brochure featuring background on each of the designers, as well as the cards they designed.
A Year’s Worth of Greetings includes:
• Lawrence Azerrad: Happy Birthday + Any occasion
• Ben Grandgenett: Happy Valentine’s Day + Thank You
• Luba Lukova: St. Patrick’s Day + Any occasion
• Russell Shaw: Earth Day + Celebrate Nothing
• Elana Schlenker: Happy Spring + Any occasion
• Von Glitschka: Happy Mother’s Day + Happy Holidays
• Leta Sobierajski: You Did It + Any occasion
• Nicholas Moegly: Happy Father’s Day + Thank You
• Chip Kidd: Happy Halloween (1 + 2)
• Frank Chimero: Happy Thanksgiving + Congratulations
• Kati Forner: Happy Holidays + Many Thanks
• GDLOFT: New Year’s + Any occasion