Actega appoints Fron as Business Manager of Rigid Packaging

Rebecca Fron.

Actega (Delran, New Jersey), a global market leader in coatings, inks, adhesives and sealants serving the metal decoration packaging industry, has appointed Rebecca Fron as Business Manager, Segment – Rigid Packaging. In this position, she’ll be responsible for all rigid packaging activities in Canada and the U.S. and ensure that Actega’s development efforts continue to align with current customer, market and regulatory needs.

Most recently, Fron served as Senior Product Manager for Glasforms in North America at PolyOne Corporation, where she was responsible for North American Glasforms marketing strategy, profitability and product strategy. Fron’s extensive experience in business management and research and development includes positions as Packaging Marketing Analyst at BCC Research, Business and Market Manager of Packaging Coatings at PPG Industries, and a chemist at BASF. Fron earned her Bachelor’s Degree in Polymer Science from the University of Southern Mississippi.

Mark Westwell.

“Becky’s experience and breadth of knowledge will help to ensure optimal solutions for our rigid packaging customers,” said Actega CEO Mark Westwell. “We’re excited to add her level of talent to the Actega family.”

Actega develops and produces specialty coatings, inks, primers, adhesives and sealing compounds with a focus on the printing and packaging industry. Its products “offer high-value visual appearance to materials such as paper, board, metal and plastics. They also provide defined functionalities, such as a high chemical resistance or physical durability,” the company added. Actega is one of four divisions of Altana, a global leader in specialty chemicals.

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Tony Curcio is the editor of Graphic Arts Magazine.