Mack Media (Toronto) has become the first company in Canada to install a hybrid flatbed/roll-fed EFI VUTEk h5 superwide-format Hybrid LED printer from Electronics For Imaging (EFI). The large-format digital printing specialist will use the printer’s to establish a competitive advantage in graphics segments where larger companies dominate the market, said EFI. “We were looking to increase our production volume, deliver better quality than what we had in-house, and reduce our turnaround time because we’re increasingly working on larger projects and dealing with growing demand across our business,” said Frank Mackovski, President of Mack Media. “Now, the VUTEk h5 makes us more competitive in spaces where only larger companies were able to provide a service with fast turnarounds. We can compete in those same areas and offer even better quality than they can produce on some of their fastest printers,” he added.
The printer has had considerable impact on Mack Media, which specializes in retail, office and point-of-purchase display graphics, the design, fabrication and installation of wallpaper, wall murals, glass decoration, retail interior graphics and POP displays, for Canadian and international clients. The company is now handling larger national retail roll-outs and is outputting three to four times the volumes it was producing before purchasing the VUTEk h5 – while also improving print quality.
Mack Media initially purchased and installed the EFI VUTEk h3 model, which produces up to 74 boards per hour, but soon afterward completed a field upgrade to the h5 version, which boosts productivity by up to 45%. “When I saw the h3 and the quality it was able to produce, and knowing the h5 was not far behind, I knew this was the right move for us,” Mackovski said. “We’re increasingly diverting more of our work from our other printers we have because of the quality the h5 delivers. In Production Mode, for example, we can print 4-point type with it.”
EFI re-engineered its hybrid printer platform to develop its 126-inch (3.2-metre) wide VUTEk h series to deliver higher productivity, print quality and reliability. The new, high-velocity 7-picolitre UltraDrop Technology grayscale printhead technology on Mack Media’s VUTEk h5 printer achieves precise dot placement and consistency with eight-colour and optional four-colour printing modes plus white – as well as a new nine-layer print capability.