Registration opens for Printing United tradeshow

Registration is now officially open for the Printing United tradeshow to be held in Dallas, Texas, October 23 – 25, 2019. Event organizers are the Specialty Graphic Imaging Association (SGIA) and NAPCO Media.

Mark Subers.

“There’s a transformation taking place in the printing industry, a blurring of segment boundaries as print service providers seek out new products and technologies to better serve their customers,” said Mark Subers, President and CRO, Printing and Packaging at NAPCO Media. “Convergence is changing how print service providers and their suppliers do business, the technologies they choose, and the information they need to stay ahead of the competition.” Subers added that Printing United represents a sea change in event strategies for addressing the industry environment. “Rather than focusing on a single industry segment, we’re welcoming in the entire community. Printing United will provide a powerful return on investment for print service providers who see opportunities for expansion within and beyond their primary market segments. With less time out of the office, they’ll reduce travel expenses but achieve more with access to the equipment, education and networking that drives innovation. The tradeshow will serve apparel decorating, graphics production and installation, functional printing, commercial printing, packaging printing and in-plant. More than 570 suppliers have committed to exhibit, bringing the show floor to 93% sold out.”

Ford Bowers.

“Print service providers who want to improve their businesses and better serve their customers need access to suppliers and manufacturers,” said Ford Bowers, President and CEO of SGIA. “Printing United provides this access across market segments. It’s critical that print service providers have the opportunity to build their connections.” In a Fall 2018 survey by the SGIA and NAPCO Research, 80% of print service providers said that they believe a consolidated printing industry event would serve them better than single-segment events. “According to our research, 95% of printers are seeing remarkable opportunities for expansion. Commercial printers are considering adding wide-format graphics and packaging. Rigid packaging printers are adding flexible packaging to their mix. Digital textile printers in the home furnishings realm are exploring fast fashion,” Bowers added. “To make all that happen, they need education and interaction.”

Printing United’s 96-session conference program features sessions tailored to apparel, commercial, functional, graphics, packaging and in-plant printing on topics ranging from technology to business operations. Three pre-show intensive workshops on October 22 will focus on starting a wide-format graphics business, digital textile printing and convergence opportunities. Three amphitheaters on the show floor will bring additional opportunities to learn from exhibitors and thought leaders. Supplementing the event will be workshops, amphitheatre sessions and networking events featuring expert speakers from the apparel, functional printing, sustainability and Women in Print Alliance communities. The show floor will also be home to The Experience Zone – a 4,000-square-foot exhibit with over 100 printed applications that demonstrate how printing shapes consumers’ lives. The tradeshow is also hosting an Opening Night Party at iconic Gilley’s Dallas on October 23.

Registration for Printing United will be free up to Tuesday, September 10. Some events have additional fees. To learn more and register, please visit www.printingunited.com

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Tony Curcio is the editor of Graphic Arts Magazine.