Heidelberg earns largest contract in 20 years as Brazilian printer aims to boost productivity by 30%

The Printi management team, from left, includes: Wirandé Campos (COO); Paolo Roatta (SVP Upload&Print at Cimpress); Diego Luz (CEO); Robert Keane (Cimpress CEO ); Sean Quinn (Cimpress CFO); Matthew Walsh, (Cimpress VP); Stefano Majocco (Head of Research & Development at Printi); Paulinho Medeiros (Printi Industrial Manager); and Guilherme Benito (Printi Supply Chain Manager).

Online print leader Printi (Sao Paulo, Brazil) has invested in three new Heidelberg Speedmaster XL 106 Presses and a fully automatic Suprasetter 106 CtP system. The complete package, the largest contract in 20 years from the German OEM, has been in operation since March. Twelve Heidelberg technicians installed them over 8 weeks. Once that had been done, 12 Printi employees received one month of intensive on-site training in how to get the most from their new systems. Printi’s overall goal is to increase print capacity and productivity by up to 30%. Make-ready times have already been cut from 40 minutes (on its older presses) to just 4 minutes on the new ones. In addition, what used to take 5 presses to produce, can now be handled by its 3 new Speedmaster XL 106 8-Colour Presses with perfecting and LED UV technology, which produce 18,000 sheets per hour. The new machines use Heidelberg’s groundbreaking Push to Stop technology for fully automatic job changes, and feature “the highest level” of automation.

Heidelberg Speedmaster XL 106.

“The most important point for us when it comes to increasing production capacity is the speed and stability of the Heidelberg machines,” explained Wirandé Campos, COO of Printi. “In addition, the partnership between Heidelberg and Printi has enabled us to cut our ink and energy costs, and make our business more sustainable and efficient.” Printi has been in operation since 2012 and is one of the fastest growing print shops in Latin America. The company is part of the Cimpress Group, a branch established in Boston in 2018. Customers use the web-to-print shop primarily to order promotional materials such as flyers, brochures, posters, business cards – in addition to short-run packaging. They expect fast delivery and high quality, Printi emphasized.

Ludwig Allgoewer.

“This is the largest contract in 20 years for us,” said Ludwig Allgoewer, President of Heidelberg do Brasil. “The three Speedmaster XL 106 presses acquired by Printi are the most highly automated on the market. Together they can produce 54,000 sheets per hour. Intelligent automation, top quality, productivity, and cost efficiency give the Speedmaster a strong reputation in the Brazilian market and worldwide.” The presses’ LED UV drying systems mean that the sheets are dry when they reach delivery and can go straight into post-press, which speeds up the entire production process.

In prepress, Printi already has a Suprasetter 106 CtP with an imaging capacity of 42 plates per hour. In order to keep up with the increased capacities, the company also invested in an additional Suprasetter 106 CtP with an imaging capacity of 55 plates per hour, as well as two automatic pallet loaders. The two CtP imagers are connected in an integrated and automated production line that also improves workflow and speed to market.


Tony Curcio is the editor of Graphic Arts Magazine.