Printbox partners with Photobook Worldwide

Printbox (Kraków, Poland), a global Software as a Service (SaaS) company providing photo-product software designed to improve workflow and maximize sales, and Photobook Worldwide (PBWW, Malaysia), a leading photobook provider, have announced a new partnership “to bring the best technology and production to the personalization market.” Photobook Worldwide is now poised to enhance its product and service experience with a state-of-the-art photo customization engine that was co-developed with Printbox over the past 18 months. Printbox will provide PBWW with: e-commerce domain solutions to maintain and improve their own branding; editing software optimized for each different photo product, calendar, invitation or canvas; production modules that prepare print-ready files; and dedicated native mobile apps. Printbox creates custom-tailored software to handle sales processes for all products, hosting, administration and maintenance, while also reducing downtime.

Michal Czaicki.

“For the last 5 years, Printbox has delivered innovation and value as a trusted partner and software provider to so many companies all around the world, including professional photographers and commercial photo labs. This year, we’re beyond excited to welcome one of the biggest photo products providers in the world – Photobook Worldwide,” said Michal Czaicki, CEO of Printbox. “Onsite training carried out by the Printbox team at PBWW’s headquarters was a great opportunity to both teach the system and establish partner relations,” he added.

Established in 2005, Photobook Worldwide has expanded and currently has offices in Canada, Australia, Malaysia and the Philippines. This allows them to extend their global reach to now serve over 100 countries. PBWW is the largest photobook player in these regions with a production capacity of about 300,000 photobooks a month – and they’ve printed well over 3 million photobooks to date worldwide.

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Tony Curcio is the editor of Graphic Arts Magazine.