Printing United to provide all exhibitors with pre-show digital marketing services

As a benefit to exhibiting at the Printing United tradeshow (the latest iteration of the SGIA Expo) prior to its launch in Dallas, Texas October 23 – 25, 2019, the show is partnering with VIP Guest Invites to provide all its exhibitors with “a great way to connect with customers.” VIP Guest Invites will provide every exhibitor with a promotional code for free registration that they can share with customers and prospects using a comprehensive, user-friendly range of tools – including customized emails, banner graphics, email signatures, social media posts and landing-page links.

James Martin.

“It’s been proven that pre-show marketing increases targeted booth traffic and, ultimately, lead generation,” said James Martin, Executive Vice President of Supplier and Manufacturer Relations at SGIA. “Helping our exhibitors achieve this and enhancing their return on investment from Printing United as a result, is the goal. Attendees win too, because they get relevant invitations that explain the value of attending the show. Printing United will be the largest and most important show in the North American printing industry this year, and exhibitors who want strong leads and steady booth traffic will need to make their presence known ahead of time. The best way to do that is to invite customers to visit you at Printing United – and VIP Guest Invites makes it easy,” he added.

Dave Einzig.

To maximize this complimentary program, the VIP Guest Invites team is available to provide every exhibitor with the support they need to ensure they’re executing a successful pre-show marketing plan. “Printing United is essentially giving every exhibitor digital agency support to ensure that customers and prospects are aware of their presence at the show,” said Dave Einzig, Founder of VIP Guest Invites. “Every exhibitor has a destination where they can find a full set of pre-show marketing resources customized for them.” For more information about the program, please visit printingunited.com.

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Tony Curcio is the editor of Graphic Arts Magazine.