Delphax completes Elan HD upgrade at Prime Data

Delphax CEO Richard Lee.

Delphax Solutions (DSI, Mississauga, Ontario), a leading digital inkjet press manufacturer, has completed a major upgrade to the new Elan platform already installed at Prime Data located in Aurora, Ontario. Prime Data, an early adopter of the Elan platform, is the first company to field-upgrade its existing Elan system to DSI’s new “Elan HD” platform. This new platform provides significant quality and production benefits – compared not only the previous generation of Elan presses, but also to other digital production devices. “Steve Falk and his team at Prime Data were pioneers in selecting the original Elan system for the variable digital printing of direct mail, and this proved to be an excellent platform for their needs,” said Richard Lee, CEO of Delphax Solutions. I’m extremely pleased to be able to continue our partnership with the upgrade of their press to the Elan HD platform, with all the benefits that it will bring them.”

Prime Data President Steve Falk.

Driven by Memjet’s VersaPass technology with true 1,600 x 1,375 dpi CMYK printing, sheet sizes from 8” x 8” to 18” x 26” on a wide range of weights, and throughput of up to 500 letter impressions per minute, the Elan HD is a leading choice for both variable-data and short-run publishing applications, said the OEM. “The Elan platform has multi-year production-proven reliability, and thanks to its innovative design, the system can be serviced by either DSI technicians or a customer’s own in-house technicians. With the addition of ‘no-click’ pricing models, DSI’s customers have the most cost-effective sheetfed press in this class.” Steve Falk, President of Prime Data, added: “Having used the Elan successfully for three years, we were excited about the new release. Our clients are already benefiting from the higher resolution, increased colour range and efficiency.”

The Delphax Elan 500 HD.

Prime Data has been providing data-driven marketing solutions for almost 20 years. The company focuses on the value created when data is combined with full-colour printing to bring the personalized experience to printed mail that consumers have come to expect from tablets, phones and screens. Serving businesses and not-for-profits such as hospitals and environmental groups, Prime Data invests in the latest technology to create easy, economical multi-channel marketing. The Elan HD upgrade is just one example.

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Tony Curcio is the editor of Graphic Arts Magazine.