Graphic Communications Workforce Coalition elects its board and officers

Melissa Ferrari of the SGIA is a board memeber and the Chair of the newly formed Graphic Communications Workforce Coalition.

The newly formed U.S.-based Graphic Communications Workforce Coalition has elected a board of directors and its executive officers. The group consists of concerned associations, educators and industry representatives who are uniting to address a key industry concern – recruitment.

As stated in its organizing documents: “The purpose of the coalition will be to coordinate the efforts of all organizations representing the broad scope of the graphic communications industry for creating awareness and recruitment of new people into the industry, providing a framework for apprenticeship and training programs, and the retention of the existing workforce. By combining the separate efforts, experiences and initiatives of various organizations, coordinating actions and the sharing of ideas and resources, it’s expected that all will benefit.”

Board member and Secretary John Berthelsen.

To date, 36 organizations have joined the group, with additional interested parties encouraged to sign on. The board consists of the following members:

  • Judy Durham, Association for Print Technologies
  • Wayne Lynn, Lynn Consulting
  • Donna Painter, Millersville University
  • Jeff Stoudt, PICA
  • Teresa Campbell, PIA Mid-America
  • John Berthelsen, PGSF
  • Dino Scalia, Print Link
  • Paul Foster, Printing & Graphics Association MidAtlantic
  • Maurice Norris, Promotional Products Association International
  • Melissa Ferrari, Specialty Graphic Imaging Association (SGIA)
  • Jessica Johnson, TLMI
Board member Dino Scalia.

The elected officers are:

  • Chair – Melissa Ferrari, SGIA
  • Vice-Chair – Judy Durham, AP Tech
  • Secretary – John Berthelsen, PGSF
  • Treasurer – Donna Painter, Millersville University
  • At-large – Jeff Stoudt, PICA
  • At-large – Maurice Norris, PPAI

This important new initiative addresses the number one issue that faces the industry today. That is, the recruitment, retention and training of its workforce. Numerous studies and surveys have documented that this is a major concern for nearly every company in our industry. Various associations and individual companies have taken steps to address this issue, but there has never been an organized joint effort. “The Coalition will serve to bring together and focus efforts and energy for the mutual benefit of all parties,” it added.

Membership is open to interested parties representing a broad spectrum of the graphic communications industry. This includes associations, vendors to the industry, educational institutions and all areas of print and graphic communications service providers. Those interested in participating are encouraged to use this link to join the group. Currently, there’s no cost to join, only the desire to participate in the process. The coalition is also actively seeking service providers and industry vendors to both its membership and to represent their constituencies on the board.

For more information, or to answer any questions about the Coalition, please contact Melissa Ferrari at or John Berthelsen at


Tony Curcio is the editor of Graphic Arts Magazine.