Installation update: Prime Data adds more speed, ease and affordability for direct marketers

From left, Prime Data’s Patty Cusick, Dylan Hicks, Steve Falk and Alix Morgan may not exactly have the right tools to install a printer. But the new, upgraded Elan 500 HD does give them the tools to make their clients’ jobs faster and easier. The recent upgrade combines the Elan’s unlimited variability, speed and cost savings with higher resolutions and more colours.

Direct mail just became faster and easier for direct-mail and marketing professionals with the recent Delphax Elan upgrade at Prime Data in Aurora, Ontario. “Our original Elan gave marketers unlimited variability in direct mail at the same price as pieces with much less variability,” said Steve Falk, President of Prime Data. “This upgrade gives them that unlimited variability along with higher resolutions and a wider colour gamut – and it’s still more affordable than the current options,” he added. Since there’s no need for pre-printed shells, marketers also save on storage costs and production time, overages and recycling of out-of-date stock. Combining digital and print, said the company, is proven to have better results than digital alone. Recent Prime Data pilot tests have shown that organizations which follow-up their digital messaging with a highly customized, personalized printed piece generate double-digit response rates as well as increases in revenue.

Prime Data has been providing data-driven marketing solutions for almost 20 years. The company focuses on the value created when data is combined with full-colour printing to bring the personalized experience to printed mail that consumers have come to expect from tablets, phones and screens. Serving businesses and not-for-profits such as hospitals and environmental groups, Prime Data invests in the latest technology to create easy, economical multi-channel marketing. The Elan HD upgrade is just one example. Driven by Memjet’s VersaPass technology with true 1,600 x 1,375 dpi CMYK printing, sheet sizes from 8” x 8” to 18” x 26” on a wide range of weights, and throughput of up to 500 letter impressions per minute, Delphax Solutions’ Elan HD is a leading choice for both variable-data and short-run publishing applications.



Tony Curcio is the editor of Graphic Arts Magazine.