Marketing Kitchen installs a W+D BB700 Inserting Machine from Insource

Audrey Jamieson, President of Marketing Kitchen, with her new W+D BB700 Inserting Machine from Insource.

Insource Corporation (Markham, Ontario) has installed a W+D BB700 Inserting Machine with four-way Video Match at Marketing Kitchen’s new 40,000-square-foot facility in Markham, Ontario. Marketing Kitchen is a Canada Post Expert Partner and a leading marketing, direct mail and fulfillment production company. Services include state-of-the-art direct mail, high quality fulfillment, custom print marketing, print management, and copywriting and design. Canada Post’s Authorized Partner Program is designed to improve services to small and mid-sized businesses through its Expert Channel Partners. The corporation’s Expert Partners are selected through a validation process using 17 rigorous criteria to create a list of the most qualified partners. Traditionally, the designation involves months of work, as select partners must prove their expertise to be chosen.

With a run speed of C6 to B4 formats at 16,000 envelopes per hour, the BB700 adds an unprecedented amount of additional inserting capacity, while increasing video-matching flexibility and operational efficiency with streamlined #10 to 9″ x 12″ envelope changeovers. The BB700 is the fastest envelope inserting system in the W+D range and is particularly ideal for processing transactional documents where intelligent processes and personalization are absolutely essential. Its servo-driven feeders can be placed in any position – and can also be mounted on any envelope inserting system in the W+D product line.

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Tony Curcio is the editor of Graphic Arts Magazine.