Mediaclip partners with Cloudprinter to drive personalization and to help print shops

Montreal-based Mediaclip, a leading developer of white-label product personalization software solutions, and Cloudprinter.com, a global print cloud and API for web-to-print providers, e-commerce solutions and publishers, will join forces with the common goal of enabling web stores to easily offer online product customization to consumers – but now with the added benefit of automatically connecting their orders to the nearest and most qualified print service provider for fulfillment.

The hosted product personalization solution, Mediaclip Hub, will be pre-integrated into the Global Print & Ship API (cloud-based interface), creating an automated and streamlined production process. This integration will empower online retailers and web-to-print providers to create and sell “an infinite number of products on their own uniquely branded website, and have access to an expansive network of fulfillers that will enable them to print and ship worldwide,” said the companies. “Through this integration of services and expertise, customers can take advantage of the freedom and the means to explore new market segments that augment their current market strategy, apply price premiums for accelerated revenues, while enjoying global coverage of their online store.” Both solutions can be integrated with any e-commerce platform and come with ready-to-go integration apps for leading platforms such as Shopify and Magento.

Marion Duchesne.

“The most exciting aspect of our partnership with Cloudprinter.com is the fact that together we can open so many new possibilities for online retailers and printers alike,” said Marion Duchesne, CEO of Mediaclip. “With the rise of product customization in retail, our business models combined make it simple for webstore owners to offer personalized products to consumers anywhere in the world – whether high volume or not – without the need to manage inventory or worry about costly printing and lengthy shipping times. Similarly, print fulfillers within the network can easily make the products they manufacture available to retailers through our product catalogues, or even directly offer personalized products to consumers online,” she added.

Mediaclip Hub is a hosted, SaaS-enabled online service “providing the entire imaging infrastructure required to offer the personalization of any printed product online.” It features the front-end editing tool, Mediaclip Designer, which provides a “memorable” user experience with easy-to-use functionalities and “stunning” photorealistic previews that help increase conversion rates. The solution easily integrates with all existing e-commerce and print-fulfillment processes, and helps automate workflows – from shopping to delivery. Webstore owners also have the flexibility to manage and expand their product selection with state-of-the-art designer tools and a professionally curated library of content. The Global Print API from Cloudprinter.com connects a fast-growing number of print buyers to a global network of print service providers via a cloud-based interface (API). Print jobs submitted to the Cloudprinter.com Print API are automatically routed based on an AI algorithm to the nearest and most qualified print service provider.

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Tony Curcio is the editor of Graphic Arts Magazine.