Memjet (San Diego, California) has appointed Oscar Ibarra as its Global Marketing Communications Director. Ibarra will lead all facets of Memjet’s marketing communications strategy to enhance demand and build equity for the company’s technologies as well as its OEM partners’ printing solutions. He’ll be responsible for leading a global marketing and social-media strategy that will include both consumer-facing communications and B2B corporate initiatives. This will involve providing leadership, coordination and oversight of Memjet’s overall marketing activities and policies – including creative and content production, lead generation, branding efforts and marketing alliances.
“I’m excited to join a growing company with such robust printing technology platforms that play an important role in enabling the transformation of the way brands communicate through printing to its customers,” said Ibarra. “Our opportunity to engage OEMs and their consumers in new and innovative ways is limitless, particularly considering the entrepreneurial culture at Memjet. I’m eager to work with the global teams and to leverage my experience to help grow the business and make Memjet one of the most innovative organizations in the world.”
Ibarra joins Memjet from Movida24, a strategic marketing services agency where he served as Chief Client Services and Strategy Officer since 2016. Prior to Movida24, Ibarra was Executive Vice President at Citizen Systems, a global manufacturer of high-quality label, barcode, portable, point-of-sale and photographic printing solutions and digital healthcare products. At the same time, he led his own multicultural marketing agency called BTL Network.