HP Indigo and Agfa introduce variable-design solution for brand protection and security printing

The secure designs protect against counterfeiting.

HP Indigo and Agfa have partnered and announced a variable-design security solution for brand protection and security printing. HP Indigo Secure Studio Powered by Agfa creates “unique” graphic designs with virtually endless variations. The designs are not only secure and protect against counterfeiting and diversion, but also blend seamlessly with the original design without compromising the look and feel of the original document or printed product. The first version of the solution was designed to create complex security and embellishment designs for label printing and packaging printing.

The goal, said the OEMs, is not only to protect digital prints from counterfeiting, but also to improve their aesthetic appearance and shelf appeal, as designer creativity can be elevated to a higher level due to “new, unexploited ways to give a high-end look to digitally printed packages, labels or documents, with security embedded in the design itself.” The solution will be launched in the coming months and will be made available to HP Indigo customers via HP’s PrintOS Marketplace.

Alon Bar-Shany.

“The expansion of the HP Indigo secure print portfolio with Agfa design software capabilities, adds a powerful option for brands, security printers and authorities to help combat the growing threat of counterfeiting, leveraging the high print quality and digital agility of HP Indigo presses, with the confidence of having both HP and Agfa behind them” said Alon Bar-Shany, General Manager at HP Indigo. “On the one hand, brands are looking to take packaging and labels to the next level by adding creativity and giving them a more luxurious appearance. On the other hand, digital printing is on the verge of a breakthrough for general security applications. Agfa’s security and brand protection software suite and HP’s digital printing solutions combine into the perfect offering,” he added.

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Tony Curcio is the editor of Graphic Arts Magazine.