Fastsigns International, the franchisor of more than 700 locations in 9 countries worldwide, has welcomed Jennifer Herskind as the company’s new Chief Marketing Officer (CMO). With over 20 years of experience in marketing, her background includes all marketing disciplines and a strong cross-functional knowledge of all business fundamentals. Herskind has a very successful track record of transforming brands and driving business results in multiple, fast-paced industries with diverse environments. She most recently held the role of CMO for Smoothie King. There, she directed all brand, marketing and R&D strategies for the chain’s over 1,000 locations, driving business results in the fulfillment of its mission to inspire people to live a healthy and active lifestyle. Before joining Smoothie King, she held senior leadership positions at a wide variety of franchise and company brands – including Gold’s Gym, Dave & Buster’s, Nestle Waters North America and Pizza Hut. She began her career with The UPS Store, where she worked in several roles as the primary driver of new product development and customer services in support of its more than 2,000 franchisees.
“We’re thrilled to welcome Jennifer Herskind as our new Chief Marketing Officer. She has a strong background working with various franchisors, making her the perfect addition to support our franchisees,” said Catherine Monson, CEO at Fastsigns International. “We look forward to expanding the Fastsigns brand with her expertise as we continue to scale for growth.” The company added that Herskind is a goal-oriented leader with a demonstrated capacity to solve problems with fresh, insight-driven strategic solutions. A native of Dallas, Texas, she was named one of Dallas’ Rising Brand Stars by AdWeek in December of 2018.