Label and packaging suppliers Xeikon and A&V form strategic alliance

Xeikon America and Anderson & Vreeland (A&V) have have entered into an agreement under which Anderson & Vreeland will sell the Xeikon line of dry-toner and inkjet-based digital label presses in Canada and the United States. The move will increase Xeikon’s sales strength in North America. “As market dynamics continue to evolve, label converters are challenged to meet their customers’ evolving requirements. They need to find the right print production manufacturing process for this changing market,” said David Wilkins, Vice President of Sales at Xeikon America. “Anderson & Vreeland is a trusted advisor to the industry, providing label shops with inks, flexo plates, plate imagers and plate processors. They’re uniquely positioned to engage in such conversations, which now include Xeikon digital printing. This partnership has enormous potential for both our companies and, ultimately, our customers,” he added.

Dave Miller (left), Director of Digital Business Solutions at Anderson & Vreeland, with David Wilkins, Vice President of Sales at Xeikon America.

A&V will begin offering Xeikon digital press solutions in early 2020. Current Xeikon sales managers will still maintain their territory and account base. For each prospective customer, A&V will work in partnership with Xeikon’s regional sales managers to assemble the optimal press and workflow configurations, and to assist in contract negotiations, ordering and installation. Xeikon will provide maintenance services and consumables for the digital presses after each sale is complete. “We’ve seen a steadily increasing interest in digital label and packaging production among our customer base,” said Dave Miller, Director of Digital Business Solutions at Anderson & Vreeland, “and the quality of Xeikon meets their high standards. We’ve chosen to work with Xeikon because they have the broadest portfolio in the digital label space covering both UV-inkjet and dry-toner technologies, converting equipment, consumables, embellishment and workflow software.”

The companies added that their partnership will allow customers to build their own digital set-ups to best serve their business, rather than buying off-the-shelf solutions. For example, UV inkjet technology can’t print on “natural” paper for wine and spirits labels. This is where dry toner excels. Conversely, where UV inkjet provides the most durable solution for labels, dry toner may require additional steps – for example lamination or UV varnish, for durability. “Xeikon’s 30 years of experience within the digital space, brings a wealth of knowledge and credibility on growing revenue and achieving a profitable digital operation,” the OEMs pointed out.

Comments

Tony Curcio is the editor of Graphic Arts Magazine.