Neenah lunches breakthrough Swatch Pro Extension for Adobe Illustrator

The breakthrough technology makes it much easier for creatives and designers to envision their work on the papers they’ll actually be printing on!

Leading innovator and supplier of premium papers and packaging products, Neenah (Alpharetta, Georgia), has launched the first-ever paper extension for Adobe Illustrator. Now available on the Adobe Exchange Marketplace, the Neenah Swatch Pro is a “revolutionary” tool that makes it much easier for creatives to envision their work on the actual papers they’ll print on. This new extension allows designers to instantly add a paper layer into their artwork and view their artwork on colours and textures from Neenah’s most popular brands.

Utilizing the new technology, designers have hundreds of combinations of paper colours and textures to choose from. The extension currently holds the complete offerings from Neenah’s Classic, Environment and Royal Sundance Papers, with plans for new additions in 2020. Designers can now easily explore papers and ideas, and even order paper samples, all directly from within Adobe Illustrator, part of the Adobe Creative Cloud.

Dallas Franklin.

“The Neenah Swatch Pro transforms traditional design workflow with the click of a button,” said Dallas Franklin, Creative Director at Neenah. “With this technology, designers no longer need to scan papers, upload iPhone photos, or manually create a paper layer to share their artistic visions with clients. Instead, they can select from a menu of Neenah’s most popular papers, then drop them into their files. This extension is a huge time saver. As a creative professional, I consider it a big win.”

Mark Sng.

“Neenah is a solutions company that offers premium paper products for all marketing communications touchpoints,” said Mark Sng, Senior Director of Marketing and R&D at Neenah. “We’re continually developing innovative ways to support the needs of the design and print communities. This technological advancement improves design workflow, accuracy and efficiency. It’s a real game-changer for the design community.”

Neenah partnered with the strategic business development and technology solutions firm 6kites, to develop the Neenah Swatch Pro. A trusted developer of Adobe integrations, 6kites provided expert experience in working with the technology for Adobe Creative Cloud. Neenah pointed out that it will continue to invest in the extension and work with 6kites to add more brands to the Neenah Swatch Pro experience.

 

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Tony Curcio is the editor of Graphic Arts Magazine.