Pantone’ reveals its Colour of the Year for 2020

Pantone, (Carlstadt, New Jersey), a provider of professional colour language standards and digital solutions, and X-Rite Incorporated, have announced that Pantone 19-4052 Classic Blue has been selected as the Pantone Color of the Year for 2020, characterizing it as “a timeless and enduring hue, elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlight our desire for a dependable and stable foundation from which to build, as we cross the threshold into a new era,” the companies added.

Leatrice Eiseman.

“We’re living in a time that requires trust and faith. It’s this kind of constancy and confidence that’s expressed by Pantone 19-4052 Classic Blue – a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Imbued with a deep resonance, Pantone 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, it encourages us to look beyond the obvious to expand our thinking – challenging us to think more deeply, increase our perspective and open the flow of communication.”

Laurie Pressman.

“The Pantone Color of the Year highlights the relationship between trends in colour and what’s taking place in our global culture at a moment in time…..a colour that reflects what individuals feel they need that colour can hope to answer,” said Laurie Pressman, Vice President of the Pantone Color Institute. “As society continues to recognize colour as a critical form of communication, and a way to express and affect ideas and emotions, designers and brands should feel inspired to use colour to engage and connect. The Pantone Color of the Year selection provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”

Comments

Tony Curcio is the editor of Graphic Arts Magazine.