Adobe appoints Chakravarthy as EVP and GM of its Digital Experience Business

Adobe (San Jose, California) has announced the appointment of Anil Chakravarthy as Executive Vice President and General Manager of its Digital Experience Business. Chakravarthy joins Adobe from Informatica, a global leader in enterprise cloud data management, where he served as CEO since January of 2016. In this new role, he’ll report directly to Adobe President and CEO Shantanu Narayen.

Anil Chakravarthy.

Adobe emphasized that in the ‘experience economy,’ every business must be a digital business and “Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for data and insights, content and personalization, customer journey management, commerce and advertising, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, enabling personalized customer experiences in real-time at scale,” the company added. By delivering generational technology platforms, launching new services and introducing enhancements to its market-leading applications, Adobe Experience Cloud is targeting a market that it estimates will be about $84 billion by 2022.

Shantanu Narayen.

“Digital transformation is well underway, and business leaders understand building an experience business is mission-critical to their growth,” said Chakravarthy. ” Demand for a new enterprise architecture has never been greater, and Adobe is the industry leader in delivering next-generation technology to power digital businesses. I’m excited for the opportunity to join an exceptional team with market-leading technology to grow Adobe’s strong and loyal customer base.”

“We’re delighted to welcome Anil Chakravarthy to lead Adobe’s Digital Experience business,” said Narayen. “He’s a transformational leader with a track record of innovation and driving strong growth. Adobe is the clear leader in the exploding Customer Experience Management category, and I cannot think of a more exceptional and experienced candidate than Anil to drive Adobe’s Digital Experience business in 2020 and beyond.”

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Tony Curcio is the editor of Graphic Arts Magazine.