Heidelberg’s Print Media Center in Atlanta, Georgia attracts over 1,000 visitors

Heidelberg’s Print Media Center Atlanta attracted close to 1,000 commercial printers last year.

In 2019, Heidelberg’s Print Media Center Atlanta (PMC Atlanta) educated, trained and supported nearly 1,000 printers through events, training sessions and hands-on demonstrations. PMC Atlanta is the home of Heidelberg’s North American headquarters and is the largest print demonstration centre outside of Heidelberg, Germany. It has partnered with and attracted customers worldwide, while focusing particularly on North America and North American commercial printers.

In the past year, Heidelberg North America has held four open houses with over 100 customers attending each event. Each open house has highlighted a particular theme – whether commercial, packaging or label – while still giving customers the resources to see explore new equipment and technology at each event.

Errol Moebius.

The main focus of all events has been to showcase how Heidelberg’s workflow, equipment, products and services all work together to give customers an efficient solution for their business. “Here at Print Media Center Atlanta, we strive to show our customers how they can make their own print shops more productive and efficient,” said Errol Moebius, Director of Print Media Center Atlanta. “We want customers to leave our events with a complete understanding of the Heidelberg portfolio, along with our data collection to promote Smart Business Intelligence.”

Along with the open houses, PMC Atlanta has also held several industry events – including G7 training with IDEAlliance and IOPP (Institute of Packaging Professionals) events – in order to network and stay in touch with the ever-changing print industry. PMC Atlanta also welcomes and encourages the next generation of printers and designers by opening its doors to university tours and facilitating SkillsUSA competitions and trainings for print students, the OEM added.

Felix Mueller.

“From industry professionals to aspiring printers, PMC Atlanta is the perfect place to network, learn about new technologies, give demonstrations, and train future print industry professionals,” said Felix Mueller, President of Heidelberg Americas. “We are very glad that we’re able to host and assist printers and graphic art students at all stages of their careers, under one roof.”

Unique demonstrations for each customer

Another popular activity at PMC Atlanta is one-on-one customer demonstrations. Each week, customers visit for in-person demonstrations, or remotely via streaming services. Equipped with industry-leading demonstrators, over 10 machines( from pre-press to press to finishing) and various other technologies, Heidelberg can showcase its technology through these demonstrations — whether it’s an intimate custom demonstration or a free webinar open to the public. “At Print Media Center Atlanta, we’re here to serve our customers and show them the capabilities of our machines and workflow. Whether a customer needs a demonstration, webinar, remote demo, customer solutions testing, or digital sample work, we’re available to support them,” Moebius added.

PMC Atlanta also offers several training classes to help operators understand the technologies of Heidelberg equipment. According to Moebius, “in order for Heidelberg to continue to be successful, we need our customers to be successful as well. Training helps them fully understand the capabilities of our equipment and helps them reach peak productivity quicker.” In order to keep up with the latest technology available, PMC Atlanta consistently rotates equipment as it becomes available. Whether it’s workflow or platemaking, offset or digital machines, commercial post-press, post-press packaging, or narrow-web label presses, PMC Atlanta is always highlighting the latest technology to serve all print shops. “Our customers continue to revisit PMC Atlanta because of our updated equipment. We also make sure we have equipment in-house for all print-shop sizes and job requirements – always something for printers to see here at Heidelberg,” Moebius added.

If you’re interested in visiting Heidelberg’s Print Media Center Atlanta this year, please e-mail info@heidelberg.com.

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Tony Curcio is the editor of Graphic Arts Magazine.