ISA to manage Sign Association of Canada’s operations and events

The Sign Association of Canada/Association Canadienne De L’Enseigne (SAC/ACE ) has chosen the International Sign Association (ISA – Alexandria, Virginia) to assume management of the association and its events – including its signature annual tradeshow, Sign Expo Canada. The parties added that this new partnership will strengthen and grow the entire North American sign, graphics and visual communications industry.

SAC/ACE represents the national interests of provincial associations throughout Canada. Members join at the provincial level and receive complimentary membership in SAC/ACE and ISA. That membership model will continue, the association said. SAC/ACE members can now expect enhanced support and greater access to ISA programs and services under this new structure.

Carl Weger.

“The Canadian sign, graphics and visual communications industry really is growing and evolving, and so are the needs of our members,” said Carl Weger, SAC/ACE President. “With ISA managing SAC/ACE operations, the benefits for our members are tremendous, particularly in the areas that impact our businesses the most – workforce recruitment and training, advocacy, and events like Sign Expo Canada.”

Lori Anderson.

ISA assumed delivery of member services, administration and management of Sign Expo Canada at the beginning of this month. “ISA and SAC/ACE have enjoyed a very close relationship for many years, and particularly since ISA’s realignment, which deepened ties to affiliated associations,” said Lori Anderson, ISA President and CEO. “ISA’s management of SAC/ACE will allow us to develop even more solutions that impact businesses on both sides of the border.”

Since 1955, the Sign Association of Canada/ Association Canadienne De L’Enseigne (SAC/ACE) has promoted the welfare of the Canadian sign industry, improved the status of its members in the community, and benefited the users of signs. SAC/ACE advances the industry through key partnerships with related organizations, industries and sectors that use, design and manufacture commercial images. As the host of Sign Expo Canada, the national tradeshow for the Canadian sign industry, SAC-ACE showcases the latest products, services and trends every year from industry suppliers.

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Tony Curcio is the editor of Graphic Arts Magazine.