Drytac rolls out new video series on its adhesive technology

Drytac (Bristol, UK) has released a series of videos that give insights into how the company utilizes its unique adhesive science to develop market-leading print media, protective films and bonding tapes – and how graphics professionals “can use them to achieve outstanding results.” A new short film introduces Drytac and its history spanning over four decades, giving a glimpse at how Drytac’s manufacturing facilities in the UK and in North America develop products used across numerous industries. The behind-the-scenes video, narrated by Drytac CEO Hayden Kelley, also looks at how the brand considers the full lifecycle of its products, from the start of each application to the end.

Alongside the introductory film is a series of application highlight videos that show how Drytac’s self-adhesive graphics products can be used to achieve exceptional results. As a leading international manufacturer of self-adhesive materials for the large-format print and signage markets, Drytac also has decades of experience in the successful installation of graphics applications. Each highlight video, all under 30 seconds long, informs and inspires viewers to complete their own stunning projects. An additional film focuses on the Drytac Academy in Bristol, which provides an extensive curriculum of training courses for display graphics professionals. The Academy is packed with the most popular wide-format printing technology from the industry’s biggest brands, to offer a comprehensive educational space reflecting real-world workflows.

Amanda Brown.

All of the videos are available on Drytac’s YouTube channel and on a new page on Drytac.com, while individual product pages (for example SpotOn White) have also been updated with the relevant application highlight video. “We’re delighted to release these films giving our customers an insight into the Drytac Academy and Drytac as a company,” said Amanda Brown, Global Marketing Manager at Drytac. “We’re especially excited to provide application highlights for our products, which we hope will help our users achieve fantastic results. For over 40 years we have collaborated with our customers to develop application-specific products and to support them in their application. The new video series is the next step in this support.”

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Tony Curcio is the editor of Graphic Arts Magazine.