Xeikon launches REX program for entry-level investments in digital label production

Xeikon (Lier, Belgium) has announced the launch of its REX program that supports printers looking for entry-level, affordable digital production solutions to fulfill their customers’ demands for shorter runs, just-in-time production and customization. REX stands for Remanufactured, Ecological Xeikon quality. The OEM pointed out that the investment threshold for professional digital printing solutions can be an issue for smaller companies wanting to step into this new market. The REX program will offer a range of re-manufactured Xeikon presses providing an attractive and affordable option for printers and converters looking to expand their business with digital applications, said Xeikon.

Jeroen Van Bauwel.

“Xeikon has been offering digital presses into the market for more than 30 years. But often, our customers’ digital business runs faster than their press, and after a few years they already need to re-invest in a faster model,” said Jeroen Van Bauwel, Director of Product Management at Xeikon. “The returned press still has a long lifetime ahead, so with our REX program, we are ‘re-manufacturing’ these older presses by running them through our factory, implementing all recent updates, and upgrading the digital front end to the latest version of our workflow X-800 6.0. The presses that have gone through the REX program are then offered again into the market at a very attractive investment cost. Through the REX program, we are making our well-known digital presses accessible to converters new to digital, and with limited investment budgets.”

The Xeikon 3030 Digital Label Press.

The Xeikon 3030 REX investment level below $200,000. Label converters are today investing in digital solutions ranging from $200,000 up to $1.5 million, said Xeikon. “About 20% of these converters have an investment capacity of up to $300,000. Last year, Xeikon introduced its Label Discovery Package, which provided an offer within this range of investment. By adding the 3030 REX to its portfolio, Xeikon is expanding the possibilities for all label converters,” the compant added. The Xeikon 3030 REX is an entry-level press “which will catapult converters looking to take their first steps into digital immediately into the professional and industrial space.” The full-colour digital press with the benefit of opaque white, gives access to the health and beauty markets, premium beer and other end-use markets in the label space. The 3030 REX uses Xeikon dry-toner technology that’s certified for food safety, therefore giving access to significant food-label markets. The dry toner is also light-fast, allowing converters to address label end-uses requiring durability. The 1,200-dpi print resolution ensures that converters can also serve the high-quality offset label market as well the flexo quality market. Xeikon’s digital front end, X-800 6.0, can be integrated with existing MIS systems, allow fully automated job preparation while easily handling complex variable-data jobs.

“Besides the benefits of our press technology, a Xeikon investment can be regarded as long-term security,” Van Bauwel added. “When necessary, our presses can be upgraded on-site for speed and width, when a business evolves to that need. We believe the Xeikon 3030 REX will stimulate an even faster adoption of digital in the label market – not forcing converters to make concessions about serving certain markets, but addressing 90% of all end-use applications in the label industry. This will be an investment which can grow with their needs over time as their business evolves.”

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Tony Curcio is the editor of Graphic Arts Magazine.