Specialized Marking Systems (Peterborough, Ontario), a leading Canadian converter, has upgraded its Mark Andy Digital One Press to a new Mark Andy Digital Pro engine to increase capacity and expand its overall digital label-printing business. The company was established in 1978 with one mission: to bring a high-quality print manufacturing facility to the Peterborough area in order to service all of Ontario, Canada and the U.S., with an ongoing emphasis on building long-term client relationships. Their ongoing success is a testament to continuously fulfilling that mission.
The hybrid elements of the Digital One have been essential to the company’s ongoing productivity and profitability. Over 75% of the labels that run on the press utilize lamination or some type of flexo embellishments. Cold foil, a decorative embellishment enabled by the flexo station of the hybrid press, is a key component of the company’s ability to enter new markets, resulting in new business – specifically in the ultra-competitive wine industry.
“The Digital Pro field upgrade could not have come at a better time for our business,” said owner Imran Fancy. “Our current Digital One is at full capacity, and we wanted a solution that gave us more capacity along with cost savings. The upgrade completely fit our needs. The 70% increase in speed and 30% lower cost to print gives us even more ability to say ‘yes’ to our current and new customers’ needs.” The decision to upgrade to the Digital Pro engine came after an extremely successful 18 months using their Digital One Press. Within 6 months of owning the press, Specialized Marking Systems was able to completely fill one shift on the digital hybrid press without making a single sales call. The Digital Pro upgrade enabled Specialized Marking Systems to print at speeds of 77 feet per minute, increase capacity and reduce their cost to print. Along with earning new business because of its added flexo capabilities, the shop was also able to migrate shorter-run work off of its existing flexo presses onto the Digital Pro.
Mark Andy’s Digital Pro is the latest hybrid product line from the OEM and comes in two models – the roll-to-roll Digital Pro 1 and the advanced inline converting Digital Pro 3, available with semi-rotary die cutting. Through a field upgrade program, select Digital Pro machine benefits are now available to Digital One customers.