The Digital Imaging Association’s (DIA’s) next meeting exploring the Creative Use of Variable Data to Expand Your Printing Business, will be in the form of an online webinar and will take place Wednesday, April 15 from 12:30 pm to 2 pm Eastern Standard Time. Many marketing solutions today mistakenly focus solely on fulfilling the digital components of a marketing or promotional campaign and ignore another crucial component – print! This webinar will discuss expanding your business portfolio by increasing the use of variable data for printers currently involved in, or looking at, diversifying into direct mail. A panel discussion will include industry leaders John Leonard and Steve Falk, who have both successfully grown their businesses using variable-data technology, as well as Felix Blackburn of XMPie.
John Leonard, VP of Sales & Marketing at CoverAll
Toronto-based CoverAll adds more than 100 million pieces of mail into our postal systems annually using a variety of services and tools. From basic monochrome imaging and insertion, to complex data work, variable imaging and intricate bindery, CoverAll has developed the power and skill sets to help clients with campaign-specific programs or ongoing automated programs that run overnight. From its origins in data in 1966 right through to today, the company has 10 programmers as well as a division that’s dedicated to IT solutions. Cover-All is one of the last large direct-mail service organizations that is privately held, and holds certifications in ISO 9000 for Quality Assurance, and ISO 27000 forits Information Security Management System. This provides clients with a level of flexibility and creativity on large and/or complex projects that’s virtually unmatched in the industry, yet is a business model that ensures a level of quality and accountability that’s commensurate with publicly-held organizations.
Steve Falk, President of Prime Data
Prime Data, based in Aurora, Ontario, is a direct-mail specialist in personalizing printed advertising communications. The company recently became one of a select group of direct-mail and print providers to win a Canada Post Wings of Leadership Award. Canada Post expanded Wings of Leadership Award to recognize the contribution of innovation, collaboration and growth by one of its 35 Expert Partners. Prime Data, a Canada Post Expert Partner since the program began, was chosen in particular for the innovation underpinning of its ResponsivePrint product. This programmatic mail solution was piloted with Wayfair and Sephora, resulting in several whitepapers showcasing the positive outcomes.
Felix Blackburn, Regional Sales Manager at XMPie.
XMPie develops software technology for engaging your audiences with personalized, relevant communications across print and digital media touchpoints – including data-driven print and variable-data printing, cross-media marketing software, web-to-print solutions and multi-channel marketing campaign management.
Please click here to register for this helpful webinar: https://attendee.gotowebinar.com/register/1249565683845052428