PrintPapa grows its business with Ultimate TechnoGraphics’ workflow automation technology

Ultimate TechnoGraphics (Montreal), a leader in imposition and finishing automation software, recently partnered with PrintPapa, a leading U.S. online printing company based in Santa Clara, California, to grow PrintPapa’s business not only locally, but also in larger markets outside their immediate region. The premium online custom printing company offers high quality printing products and services to small and medium-sized businesses in California’s Bay Area. Its extensive range includes banners, posters, postcards, booklets, catalogues, books, flyers, brochures, signs, letterheads, door hangers, table tents, placemats, apparel and much more.

These two companies met at a time when PrintPapa was experiencing a bottleneck in their prepress department due to the increase of incoming jobs via its new online system ordering portal. When the orders were placed on their new website, they found themselves having to manually collect and impose the input files to prepare them for print production. Today, PrintPapa has drastically enhanced its workflow capabilities with Ultimate TechnoGraphics’ powerful imposition software solutions. These include:

Shawn Nag.

Dynamic Hot Folder Automation. “Ultimate Impostrip’s automated workflow and hot-folder support was a perfect way to solve our problem,’’ said Shawn Nag, owner of PrintPapa. “We found we could streamline our process by mapping each different product on our website to a configured and published hot folder in Ultimate Impostrip.’’ As the company added different products to is website, all it needed to do was just configure and publish another hot folder to support the requirements of that product. 
Initially, PrintPapa started with about 10 products and hot folders. Today it processes over 1,000 products – and volume is growing.

Ganging Optimization. One of the biggest advances for PrintPapa was the introduction of Ultimate Impostrip AutoFlow (Ganging) functionality. This has enabled them to reduce the number of hot folders by product by using AutoFlow supported hot folders based on sheet size and finishing requirements, streamlining new product set-up, production and reducing waste even further.

Expanding Business Offerings. Automating their workflows has enabled PrintPapa to go from one AB Dick single-colour press (with a T-head) printing letterheads and business cards 15 years ago, to a mix of offset, digital and large-format presses producing a wide variety of products today. According to Nag, finding and implementing Ultimate Impostrip was “one of the most important components of their production system.”