Brothers appointed CEO of Keypoint Intelligence

Keypoint Intelligence (Fairfield, N.J.), a leading independent source for data analytics, laboratory testing and advisory services for the global printing and digital imaging industry, today announced that Mack P. Brothers has been appointed as President and CEO of the company effective May 1, 2020. Brothers brings 30 years of research and advisory expertise helping organizations navigate the business impact of evolving technology and increased customer expectations. His responsibilities will include the development, refinement and execution of the company’s overall strategy and growth initiatives.

Mack P. Brothers.

“I’m thrilled to be joining Keypoint Intelligence at such an exciting time in the company’s evolution,” said Brothers. “The need for objective sources of information and insight has never been more critical as businesses deal with both operational and strategic challenges driven by the shift to technology-driven business models. I look forward to leveraging my experience in research, data analytics and consulting to lead Keypoint Intelligence’s talented and innovative team to new market opportunities.”

Prior to joining Keypoint Intelligence, Brothers served as Chief Product Officer at Forrester Research, a market-leading technology research and advisory firm based in Cambridge, MA. As a global product and consulting leader and member of the executive team at Forrester, Brothers was responsible for driving the growth of its corporate portfolio of product offerings in syndicated research, data and analytics, events and consulting. Prior to that, he served as VP of Industry Services and Consulting for IHS (now IHSMarkit), where he led the global consulting team for the economics and country risk service line. At IHS he also simultaneously led the syndicated research teams and products focused on incubating the next large core markets – including life sciences, transportation, automotive, aerospace, industrial manufacturing and construction.

In October 2019, Atar Capital, a private investment firm based in Los Angeles, California acquired Keypoint Intelligence to help accelerate the company’s growth, building on its recognized expertise for offering unbiased and reliable business and product intelligence that moves companies forward. The appointment of Brothers also marks the end of a comprehensive search process led by executive search firm ECA Partners, in conjunction with Atar Capital.

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