Esko (Gent, Belgium), an industry-leading developer of integrated software and hardware solutions for the global print and packaging industries, has unveiled a new virtual ‘hub’ to launch its 2020 innovations. The Esko Innovation Hub provides visitors with the ability to explore the entire Esko 2020 portfolio of new and upgraded products – in an always-on, virtual environment where insights and technical information is delivered “in a fresh and exciting way,” said Esko.
The hub enables users to navigate easily through the latest hardware and software innovations from Esko, in their own time, learning ways to boost business productivity, efficiency and profitability. The hub gives users a helpful, segment-specific perspective on the latest technology, while exploring a virtual demonstration environment.
“The huge challenges we’ve all faced as a sector this year motivates and drives Esko to continue developing and releasing new and improved solutions to ensure that our customers remain at the forefront of innovation gains,” said Jan De Roeck, Esko Director of Marketing, Industry Relations and Strategy. “The packaging and label industry is extremely challenged today and is core to the successful operation of many critical supply chains around the world. In the absence of key events to showcase our latest innovations to support our customers, we’ve extended our web presence with a unique approach to interacting with our customers. The Esko Innovation Hub ensures continuous access to relevant and timely information about the latest technologies, tools and solutions we are making available in the coming weeks,” he revealed.
As users navigate the virtual tour, special ‘hotspots’ will take them to curated product videos and presentations, ensuring that visitors can access pertinent information specifically relevant to the application market in which they operate. From labels and flexible packaging through to paperboard packaging, pre-media trade shops and wide-format applications, the new site showcases bespoke solutions so that each visitor has “the most beneficial and valuable experience.” Users will also be given exclusive previews of Esko Software 20, including ArtPro+ 20.0, WebCenter 20.0 and Print Control Wizard 20.0. Together with hardware innovations such as the new Optics 100 Version 2 for its CDI flexo platemaking solution, Esko plans to have a significant number of cutting-edge product launches during 2020 to further reinforce its commitment to digitizing, automation and connecting customers. The Esko Innovation Hub can be accessed at www.esko.com/innovation.