INX International Ink Company’s new Color Perfection Magazine is a glossy, four-colour printed publication that explores and analyzes the connection between colour, design and metal-can decorating around the world. Each issue of the new magazine contains in-depth news and information that beverage brand owners, brand design teams and metal decorators (who are launching new brands in cans, streamlining their colour management process and getting labels to market faster while improving efficiencies) will benefit from.
“With Color Perfection Magazine, we want to provide a medium to highlight our Color Perfection program – so no matter where you are in the world, you can gain valuable insights and ideas,” said INX Color Perfection Manager Sarah Jacks. “Each issue will explore the connection between colour, design and metal-can decorating. This first edition, and future issues, will include contributions from INX metal deco community members around the globe, ranging from executive management and technical experts, to colour specialists.”
The inaugural 20-page issue was produced in partnership with Drucker Group, INX’s longtime marketing agency. Drucker Group’s Voice of Customer research team helped INX collect insights around the unique colour management needs of today’s brand owners, designers and metal decorators. “The Drucker research showed we have an opportunity as a market leader to build a bridge between the design and decorating communities,” Jacks added. “With our INX Color Perfection Program, our goal is to provide educational and relevant industry content for our customers, brand owners and designers. We intend to highlight the successes from their standpoint, and inform the industry on how INX colour technologies have helped them speed their products to market. This magazine is for our customers, so we want to have input from them. Any ideas or success stories for future issues will also be considered and can be submitted to email@example.com.” To view or subscribe to the magazine, please click here.