Messagepoint launches AI-powered content migration and optimization software

Toronto-based Customer Communications Management (CCM) specialist Messagepoint has announced the launch of Rationalizer Version 20.1, to be released on June 1, 2020. Rationalizer is an AI-powered software solution that accelerates the migration of legacy customer communications and content to modern environments, while also enabling the optimization of that content. Since 2016 Messagepoint has offered Rationalizer as a service through its professional services team, but due to market demand, the company has evolved the solution to enable end users and other service providers to license and independently leverage the technology. Messagepoint’s new version of Rationalizer further enables automated, intelligent ingestion with support of Word and HTML documents (in addition to PDF and XML formats) and also provides enhanced AI/ML metadata tagging. Additionally, Rationalizer further streamlines the process of consolidating similar and duplicate content with a single mouse click. The modernization of legacy content and CCM systems, said the company, is a key goal of many organizations that manage complex, regulated communications – such as those in the financial services, insurance and healthcare industries. To date, organizations are forced to resort to manual processes to migrate content to new, modern CCM systems. It’s not uncommon for these projects to take years to complete and cost millions of dollars, thereby representing a key barrier to modernization that often results in these initiatives being halted or significantly scaled down.

Steve Biancaniello.

“Moving content out of legacy systems has, up until now, presented numerous challenges for organizations,” said Steve Biancaniello, CEO of Messagepoint. “A traditional services-led approach to migrating communications often forces enterprises to settle for a ‘lift and shift’ of content, which doesn’t solve the fundamental issue of cleaning up the content inventory. We are excited to introduce the only software product on the market for transforming the migration process from what has been a lengthy and expensive task, to one that efficiently automates the migration and optimization of an organization’s customer communications.” Harnessing the power of the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), Rationalizer automates the inputting, tagging and consolidation of PDF, Word, HTML, print streams and legacy CCM content. These capabilities enable enterprises to migrate enterprise-scale content libraries from legacy platforms up to 99% faster and with far less costs than manual, professional, services-led approaches. In the process, Rationalizer also makes it possible to:

  • Identify consolidation opportunities and reduce the number of content objects.
  • Eliminate brand guideline violation.s
  • Adhere to reading-level requirements (using Flesch-Kincaid scoring).
  • Ensure appropriate sentiment is conveyed.
  • Migrate content directly into Messagepoint and other leading CCM platforms.