Ultimate and Taopix enhance partnership for photo books market

Ultimate TechnoGraphics (Montreal), a leader in imposition and finishing automation solutions, and Taopix (Newcastle, UK), a leading provider of personalization and photo-commerce software, have “revamped” their alliance to bring to the photo-print market the tools to easily build an automated workflow for a wide variety of photos products – such as photo prints, photo books and calendars.
 The enhanced integration streamlines print production, from order entry to print, for these types of products. The award-winning Taopix online photo personalization platform captures unique photo orders and communicates the customer and job information to Ultimate Impostrip, which then automatically generates the best imposition with proper marks and layout, using advanced schemes such as variable frame length and photos batching.

Julie Watson.

“Taopix offers an intuitive photo-ordering process for end customers to easily create memories, stories and personalized merchandise. Once ordered, it’s all about streamlining production,’’ said Julie Watson, CEO of Ultimate TechnoGraphics. “Taopix removes the hurdles of photo-customization and Ultimate Impostrip removes the hurdles of print production of such products. We are delighted to partner with a reference in the photo segment to provide a solid automation workflow solution.’’
 Taopix is a white-label platform that empowers businesses throughout the entire process of selling personalized products – from product design and tailored user journeys, through to checkout and production. From photo prints, photo books, canvases and calendars, to mugs, keyrings, t-shirts and other gifts, Taopix lets users create “bespoke user journeys” for editing the pictures, text and layout for any type of personalized product.

James Gray.

“The variety of photo products brings its share of print challenges to printers,’’ said James Gray, CEO of Taopix. “By adding the advanced automation and scalability of Ultimate Impostrip, we are confident our customers will increase their profits on high-volumes of personalized photo products.’’ Ultimate Impostrip optimizes every aspect of the pre-press imposition workflow with tools that are easy to use yet extremely versatile. It automates photo print production on digital press and finishing equipment, reduces waste considerably and keep track of every individual piece. It translates information gathered from upstream components such as Taopix, and uses production logic to generate batch tickets with all the asset references and information required to create print-ready files on the fly.